Flatten The Curve – Laced Media

I. Understand the Pre-Production

Venture behind the lens of the evocative video, "Flatten The Curve" by Kev Choice ft Rob Woods & Ian Kelly. Our expedition began with a meticulous pre-production, adapting swiftly to the pandemic's constraints. Location scouting morphed into a quest for well-ventilated areas, ensuring safety without compromising the narrative's essence. With masks donned, our adept direction navigated through the new normal, capturing poignant imagery amidst a global crisis.

II. Special Effects

Post-production saw meticulous editing and special effects infusion, enhancing the narrative's urgency. Ian Kelly, the skilled rapper, and performer, had to do multiple takes in order to achieve this special shot where he is cloned while performing.