Laced Media

LACED MEDIA · LOS ANGELES

Laced Media builds the machines behind the marketing.

Laced Media is a Los Angeles creative technology and experiential marketing company founded by ElleJanelle, and the work starts in the workshop: software built on Claude that turns long videos into social clips and turns a scattered day into one morning briefing. Then it goes to the culture. Builds first. Campaigns after.

See the builds Email elle@laced.media

01 · BUILDS

Two tools, built on Claude.

Clip Machine

Long video in. Short, captioned clips out.

What it does
Give it a video. The Clip Machine pulls the transcript, finds the moments worth posting, reframes each one around the speaker, and cuts captioned clips sized for 9:16 or 4:5.
How Claude fits
Claude Haiku reads the transcript, works out whether it's a music video, an interview or a podcast, and scores the moments with a prompt tuned to that format.
Who it's for
Built in-house for turning interviews, podcasts and music videos into social posts.
Built with
yt-dlp, YouTube captions with a Whisper fallback, Claude Haiku, MediaPipe, FFmpeg, Supabase

video → transcript → Claude Haiku → MediaPipe → FFmpeg → captioned clips

Ellement

A whole day, briefed on one screen.

What it does
A personal AI dashboard that brings news, school and work tasks, and fitness into one screen, then reads the morning briefing aloud.
How Claude fits
Claude writes the briefings, the deep dives and the task guidance.
Who it's for
Built for one user: the founder.
Built with
React, TypeScript, Supabase, the Claude API, Render

02 · AGENCY

The agency side.

Brand & Comms Strategy

Positioning and messaging that connect a brand's history to where its audience is now.

Crisis Comms

Fast, values-first statements and response plans when a story breaks.

Social Media Management

Content, posting and community management, from repost schedules to original reels.

Music Video Treatments

Written treatments that turn a track into a visual concept.

Event Execution

Launch parties, vendor sourcing and day-of management.

Email & CRM Marketing

Newsletters and automated email that read like letters, not blasts.

SELECTED WORK

First & Fifteenth Records.

Laced Media leads marketing, communications and social for Lupe Fiasco's independent label.

03 · MEDIA

Entertaining Ellements

Laced Media's social content brand.

04 · CONTACT

Got a launch, a story or a tool in mind?